Thoughful goods for everyday life


Carefully chosen gifts, home decor, and seasonal treasures to help you celebrate everyday moments. Small-batch, well-made, and meant to be used and loved.

Storefront with 'Notown Goods' sign and American flag on a clear day

Visit Us

Our website features a curated selection of our offerings. Visit the shop to explore our full collection.

Summer Hours
Wednesday-Friday: 10-5
Saturday: 10-4
Closed Sunday -Tuesday
Seasonal hours • Extended holiday hours

Location
11 Main Street
Sterling, MA 01564
978-352-0800

Parking
Free street parking on Main Street
or park in our lot behind the shop
(access via Waushacum Ave)

Wheelchair Accessible


Can’t make it in?
Send a digital gift card instantly online.

Featured on CBS Boston, July 4, 2026

We were honored to appear on CBS Boston to share the story behind Notown Goods and showcase some of our favorite American-made gifts, home décor, and seasonal finds.

250 Years of America

Celebrate the season on this historic anniversary with rustic Americana décor, patriotic accents, pip berries, bunting, barn stars, and timeless red, white, and blue touches for summer decorating. From Memorial Day gatherings to Fourth of July celebrations, these vintage-inspired pieces bring classic Americana charm to mantels, shelves, entryways, and everyday spaces throughout the season.

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New England Summer

Celebrate the best of a New England summer with thoughtfully curated gifts, home décor, jewelry, books, and seasonal favorites inspired by sunny days, coastal escapes, blooming gardens, and relaxed moments outdoors. From seaside-inspired jewelry and hydrangea accents to summer entertaining essentials and beach-read companions, this collection captures the charm and beauty of the season.

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New in the Shop

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  • Annual Sidewalk Sale

    Annual Sidewalk Sale

    Join us on June 20 for our annual sidewalk sale during Sterling Salutes America, featuring special deals throughout the shop plus a special yarn destash event with hundreds of pounds...

    Annual Sidewalk Sale

    Join us on June 20 for our annual sidewalk sale during Sterling Salutes America, featuring special deals throughout the shop plus a special yarn destash event with hundreds of pounds...

  • Americana Collection

    Americana Collection

    From classic bunting and barn stars to vintage-inspired accents and handcrafted details, our Americana collection is filled with pieces that feel both nostalgic and timeless. Whether you’re decorating a front...

    Americana Collection

    From classic bunting and barn stars to vintage-inspired accents and handcrafted details, our Americana collection is filled with pieces that feel both nostalgic and timeless. Whether you’re decorating a front...

  • 7th Anniversary!

    7th Anniversary!

    Seven years ago today, we opened the doors to a very tiny shop in Westminster—with a ribbon cutting, oversized scissors, and a whole lot of excitement.

    7th Anniversary!

    Seven years ago today, we opened the doors to a very tiny shop in Westminster—with a ribbon cutting, oversized scissors, and a whole lot of excitement.

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