A destination gift shop worth the trip.


Thoughtfully curated gifts, home décor, seasonal treasures, and everyday favorites from small makers and distinctive brands. Always something new to discover.

Storefront with 'Notown Goods' sign and American flag on a clear day

Visit Us

Our website features a curated selection of our offerings. Visit the shop to explore our full collection.

Business Hours
Tuesday-Saturday: 10-5
Closed Sunday & Monday
Extended holiday hours begin 11/27

Location
11 Main Street
Sterling, MA 01564
978-352-0800

Parking
Free street parking on Main Street
or park in our lot behind the shop
(access via Waushacum Ave)

Wheelchair Accessible


Can’t make it in?
Send a digital gift card instantly online.

The Christmas Shop

Step into the magic of Christmas at Notown Goods! Discover a festive collection of beautiful ornaments, whimsical decorative gourds, seasonal candles, charming holiday décor, and thoughtful gifts for everyone on your list. From nostalgic favorites and handcrafted treasures to playful new finds, our Christmas collection is filled with special pieces to make your home merry and bright. Whether you're decorating for the season, starting a new tradition, or searching for the perfect gift, there's something wonderful waiting to be discovered!

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Meadowbrooke Gourds

Celebrate the season with the handcrafted charm of Meadowbrooke Gourds! From festive snowmen and Santas to ornaments, shelf sitters, and lighted holiday designs, these whimsical creations bring warmth, personality, and a touch of nostalgia to your Christmas décor. Each piece begins as a natural gourd and is transformed by hand, making every design wonderfully unique and perfect for gifting, collecting, and decorating year after year.

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Pine Creek Traditions

Bring a little rustic charm and holiday whimsy into your home with Pine Creek Traditions! From festive metal Santas and snowmen to charming Christmas animals, decorative trees, and nostalgic seasonal accents, these delightful folk art designs are full of personality. Perfect for adding a cozy, country-inspired touch to your holiday décor, Pine Creek Traditions offers unique pieces to enjoy throughout the season and treasures to display year after year.

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Viral Squishy Toys

What's all the buzz about squishies? These viral sensory toys are popping up everywhere, and it's easy to see why! Our collection features soft, stretchy, and irresistibly squeezable toys in all kinds of fun and unexpected designs. From mystery bao buns to oversized food-inspired squishies and collectible characters, there's always something new to discover. They're fun to fidget with, collect, trade, and give as gifts!

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Featured on CBS Boston, July 4, 2026

We were honored to appear on CBS Boston to share the story behind Notown Goods and showcase some of our favorite American-made gifts, home décor, and seasonal finds.

New in the Shop

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  • Holiday Open House

    Holiday Open House

    The holiday season is here, and we can't wait to celebrate with you! Our shop is decked out for Christmas and filled with all your favorite everyday treasures, festive décor,...

    Holiday Open House

    The holiday season is here, and we can't wait to celebrate with you! Our shop is decked out for Christmas and filled with all your favorite everyday treasures, festive décor,...

  • 2026 Holiday Collection

    2026 Holiday Collection

    The holiday season has arrived at Notown Goods! Our shop has been transformed into a festive wonderland, filled with returning favorites, exciting new finds, and plenty of holiday magic. From...

    2026 Holiday Collection

    The holiday season has arrived at Notown Goods! Our shop has been transformed into a festive wonderland, filled with returning favorites, exciting new finds, and plenty of holiday magic. From...

  • Fall Favorites at Notown Goods

    Fall Favorites at Notown Goods

    We’re shining a spotlight on a few more of our favorite fall finds, from seasonal décor to special pieces from some of our favorite makers. There are plenty of unique...

    Fall Favorites at Notown Goods

    We’re shining a spotlight on a few more of our favorite fall finds, from seasonal décor to special pieces from some of our favorite makers. There are plenty of unique...

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