Thoughful goods for everyday life


Small-batch, well-made, and meant to be used and loved

Storefront with 'Notown Goods' sign and American flag on a clear day

Visit Us

Current Hours
Tuesday-Saturday: 10-5
Closed Sunday & Monday
Seasonal hours • Extended holiday hours

Location
11 Main Street
Sterling, MA 01564
978-352-0800

Parking
Free street parking on Main Street
or park in our lot behind the shop
(access via Waushacum Ave)

Wheelchair Accessible

250 Years of America

Celebrate the season on this historic anniversary with rustic Americana décor, patriotic accents, pip berries, bunting, barn stars, and timeless red, white, and blue touches for summer decorating. From Memorial Day gatherings to Fourth of July celebrations, these vintage-inspired pieces bring classic Americana charm to mantels, shelves, entryways, and everyday spaces throughout the season.

View all

New in the Shop

View all
  • 7th Anniversary!

    7th Anniversary!

    Seven years ago today, we opened the doors to a very tiny shop in Westminster—with a ribbon cutting, oversized scissors, and a whole lot of excitement.

    7th Anniversary!

    Seven years ago today, we opened the doors to a very tiny shop in Westminster—with a ribbon cutting, oversized scissors, and a whole lot of excitement.

  • Teacher Appreciation ✏️

    Teacher Appreciation ✏️

    Teacher Appreciation Week is next week, and it always seems to sneak up faster than expected. It’s such a good opportunity to say a simple thank you to the teachers...

    Teacher Appreciation ✏️

    Teacher Appreciation Week is next week, and it always seems to sneak up faster than expected. It’s such a good opportunity to say a simple thank you to the teachers...

  • Hop in for Easter 🐣

    Hop in for Easter 🐣

    Easter in Bloom 🌷 Our shop is fully in bloom for Easter, with displays that feel like stepping right into spring. You’ll find soft, seasonal touches like cheerful pillows, handprinted...

    Hop in for Easter 🐣

    Easter in Bloom 🌷 Our shop is fully in bloom for Easter, with displays that feel like stepping right into spring. You’ll find soft, seasonal touches like cheerful pillows, handprinted...

1 3
View all