A destination gift shop worth the trip.


Thoughtfully curated gifts, home décor, seasonal treasures, and everyday favorites from small makers and distinctive brands. Always something new to discover.

Storefront with 'Notown Goods' sign and American flag on a clear day

Visit Us

Our website features a curated selection of our offerings. Visit the shop to explore our full collection.

Summer Hours
Wednesday-Friday: 10-5
Saturday: 10-4
Closed Sunday -Tuesday
Seasonal hours • Extended holiday hours

Location
11 Main Street
Sterling, MA 01564
978-352-0800

Parking
Free street parking on Main Street
or park in our lot behind the shop
(access via Waushacum Ave)

Wheelchair Accessible


Can’t make it in?
Send a digital gift card instantly online.

Featured on CBS Boston, July 4, 2026

We were honored to appear on CBS Boston to share the story behind Notown Goods and showcase some of our favorite American-made gifts, home décor, and seasonal finds.

New England Summer

Celebrate the best of a New England summer with thoughtfully curated gifts, home décor, jewelry, books, and seasonal favorites inspired by sunny days, coastal escapes, blooming gardens, and relaxed moments outdoors. From seaside-inspired jewelry and hydrangea accents to summer entertaining essentials and beach-read companions, this collection captures the charm and beauty of the season.

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Sunflower Season

As late summer begins to turn toward fall, sunflowers take center stage along country roads, in garden beds, and across pick-your-own fields. Our Sunflower Season collection brings together pillows, tea towels, mugs, and seasonal home accents inspired by those golden blooms and the warm, easy days that mark this brief transition into autumn.

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Hello Fall!

As the days get cooler and the season starts to shift, fall decorating takes on a little more personality. Our Fall & Halloween collection brings together pumpkins, witches, black cats, autumn florals, seasonal candles, kitchen accents, and decorative pieces for everything from early fall through Halloween. It’s a mix of cozy, playful, and slightly spooky favorites made for the season.

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New in the Shop

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  • A first look at fall 🍂

    A first look at fall 🍂

    Fall has officially arrived at Notown Goods! The shop is filling up with pumpkins, Halloween favorites, cozy candles, and plenty of new seasonal décor. Here’s a first look at just...

    A first look at fall 🍂

    Fall has officially arrived at Notown Goods! The shop is filling up with pumpkins, Halloween favorites, cozy candles, and plenty of new seasonal décor. Here’s a first look at just...

  • Annual Sidewalk Sale

    Annual Sidewalk Sale

    Join us on June 20 for our annual sidewalk sale during Sterling Salutes America, featuring special deals throughout the shop plus a special yarn destash event with hundreds of pounds...

    Annual Sidewalk Sale

    Join us on June 20 for our annual sidewalk sale during Sterling Salutes America, featuring special deals throughout the shop plus a special yarn destash event with hundreds of pounds...

  • Americana Collection

    Americana Collection

    From classic bunting and barn stars to vintage-inspired accents and handcrafted details, our Americana collection is filled with pieces that feel both nostalgic and timeless. Whether you’re decorating a front...

    Americana Collection

    From classic bunting and barn stars to vintage-inspired accents and handcrafted details, our Americana collection is filled with pieces that feel both nostalgic and timeless. Whether you’re decorating a front...

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